DEMAND ANALYSIS   Learning Contents:                                                              ·          Concept of Need, Desire, and Wants ·          Concept of Demand   Needs Needs are the basic requirements of any person at any particular time or it is something that is needed to survive. For e.g., every person has a need for food, water, air shelter, education, etc.   Desire It is simply a wish to have something (commodity, service, etc.) irrespective of the fact whether one can buy it or not. It considers the fact of affordability. For e.g. one may desire to wear Rolex watches without having the ability to pay. Another example is that Parents wish to send their children in some highly reputed school without knowing their ability to pay the fees or not.   Wants These are the specific desires supported by the consumer’s ability to pay without his willingness to spend. For example, a cons