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NEEDS , DESIRES,WANTS ,& DEMAND

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  DEMAND ANALYSIS   Learning Contents:                                                              ·          Concept of Need, Desire, and Wants ·          Concept of Demand   Needs Needs are the basic requirements of any person at any particular time or it is something that is needed to survive. For e.g., every person has a need for food, water, air shelter, education, etc.   Desire It is simply a wish to have something (commodity, service, etc.) irrespective of the fact whether one can buy it or not. It considers the fact of...