NEEDS , DESIRES,WANTS ,& DEMAND
DEMAND ANALYSIS Learning Contents: · Concept of Need, Desire, and Wants · Concept of Demand Needs Needs are the basic requirements of any person at any particular time or it is something that is needed to survive. For e.g., every person has a need for food, water, air shelter, education, etc. Desire It is simply a wish to have something (commodity, service, etc.) irrespective of the fact whether one can buy it or not. It considers the fact of...