Learning Contents:                                                              ·          Concept of ordinal utility ·            Concept of Indifference curve Introduction In the previous topic of consumer’s equilibrium- cardinal utility analysis, we have understood that utility or satisfaction is measured in numerical terms or cardinal numbers like 1,2,3,4 and so on. Just think, Do we actually measure utility in numerical terms? Do we say that drinking a cup of coffee gave me 5 utils of satisfaction? Obviously no. Normally, we say that a cup of coffee offers greater satisfaction than a cup...