Learning Contents:                                                               ·             Understanding Geometric Method of Price Elasticity of Demand Introduction: Prof. Marshall suggested the geometric method for finding the price elasticity of demand that measures elasticity at any point on the demand curve. This method is normally used when the price change is so small that the initial price and the changed price can be represented by the same point on the price axis under the rule of approxima­tion. The value of elasticity comes out to be different at different points on the same demand curve. It is also called a point or graphic method of measuring the elasticity of demand. The elasticity of demand is measured by dividing the length of the lower segment of the demand curve with the length of the upper segment of the demand curve at that point on the demand curve. Value of E d is unity or 1 at the midpoint of the linear demand curve. The formula used to calcu